ABOUT

Loretana Blarasin is a Latin American entrepreneur whose unique approach to luxury sourcing has positioned her as a trusted reference for clients around the world. Through We Shop U, her personal shopping platform, Loretana has created a space where authenticity, exclusivity and community come together.

Since launching We Shop U in 2020, Loretana has built a loyal global audience by sourcing the most coveted pieces from Hermès, Chanel, Dior, Louis Vuitton and other heritage maisons. Managing most client requests through Instagram DM, she works closely with her international network of boutiques, resellers and private collectors to secure rare, waitlisted and hard-to-find luxury items.

We Shop U quickly became known for its transparency, curated taste, and close client relationships, transforming what began as a small passion project into one of the most trusted Latin-founded sourcing platforms in the luxury market.

After a series of high-profile requests that brought significant attention to her brand, Loretana and We Shop U have been featured in various digital publications and recognized by influencers, stylists, and collectors across the United States, Latin America and Europe.

In 2024, with years of hands-on experience and a rapidly expanding community, Loretana expanded We Shop U’s services, focusing not only on sourcing but also on education, authenticity guidance, and editorial-style content that helps clients make informed decisions about their luxury purchases.